Yogyakarta (3/11) – Effective school promotion, especially during this pandemic, is urgently needed by all schools. It is not uncommon for school administrators to change the way they promote their school. This is very important, considering that school promotion is a way of getting new students for a school. With the right and effective promotion, a school can get students who are following the expectations and abilities of the school.
At this time, the International Program of Government Affairs and Administration Universitas Muhammadiyah Yogyakarta (IGOV UMY) made many promotional strategies to attract students to join IGOV UMY and educate them about the advantages and many benefits they get when joining IGOV UMY. Several promotional strategies that have been carried out by IGOV UMY are, visiting SMA in Bojonegoro, East Java, making empowerment-based promotional activities, Conducting digital promotions through social media, etc.
One of the promotional activities that become routine is the Campus Tour which is held by Admisi UMY. In this activity, high school students from all over Indonesia who visit UMY will be invited to tour the campus and be given an introduction to UMY and certain study programs. On the occasion of the Campus Tour this time, IGOV UMY was allowed to fill in the presentation of the introduction of IGOV UMY to students of SMAN 3 Blitar. This activity was held on Thursday, November 3, 2022, and took place at the KH. Ibrahim Building, Amphi E7.B. 5th floor hosted by Salsa Della Guitara, one of the IGOV UMY Students Batch 2021
In the Campus Tour activity, apart from promoting IGOV, UMY can provide education about the importance of internationalization for the next generation, in which this generation must face the demographic bonus and compete not only with prospective workers from Indonesia but also workers from abroad. As Salsa said, “Right Mas, apart from promoting IGOV, UMY is a superior study program, we provide important education about Internationalization and International Exposure so that we are better prepared not only regionally but globally”. (ARP)
